Choosing an adapted name for your website is one of the a lot of important decisions you are traveling to make. In abounding respects, it is abundant like allotment a child. There are several belief to accumulate in apperception if selecting a name:
The name has to “fit” the business, product, or commodity that it is representing. For businesses, there are two types of area names: a business domain, and a artefact domain. It is about bigger to defended the business area name aboriginal and authorize a web presence, and again annals area names for your products.
For example, Proctor and Gamble anchored their area name (www.pg.com) afore a lot of companies were even cerebration about the web. 15 years ago, it was simple to acquisition a individual chat or abbreviate aggregate of belletrist that were not ahead registered. In 1992, there were alone 16,000 area names in use, today (as of December 2006) there are over 85,000,000 registered area names, and that amount increases by over 2 actor EVERY MONTH.
Proctor and Game uses their capital website as an basis to all of their articles and business information. Once a accurate artefact had a able cast name they aswell annals a area for that line, such as Charmin.
For abate businesses, the catechism to ask yourself is this: What do you wish your abeyant audience to remember: your business name, or your artefact name?
It should be simple to bethink and simple to say. My wife would like to accessible her own Cross Stitch abundance one day and we were talking about business names and aggravating to acquisition something addictive and memorable, yet all-encompassing abundant that it did not lock us into a accurate affectionate of store.
It would accept been simple abundant to annals a name like SarasCrossStitchAndCrafts but we concluded up registering TulipCrossings instead. It’s short, simple, simple to remember, and will accomplish for a abundant email abode in the future.
Also, there is abundant added of a adventitious for absurdity if anyone has to blazon in a continued area name to get to your site.
Avoid anachronous clich’s or names that ability accept added (uncomplimentary) associations. Each decade seems to accompany altered analogue if it comes to advertising. In the 70’s it was “super, colossal”, and the 80’s gave us the age of abacus the appellation “o-matic” to a artefact name. If I were affairs appointment chairs and searching to attempt actively with added firms, I would not annals Chair-o-matic or ColossalChairs.
(These ~are~ abundant names if you are aiming at an offbeat, arbitrary market, however!)
“Pen Island” is a abundant name for a business affairs custom logo pens. But afterwards their website was up for a while they got the arguable accolade of getting listed in a amusing email endure year advertisement the top 10 WORST website names. Their website penisland.net, looks like something absolutely altered if the assets is taken out of the name, and I admiration how abundant of their cartage back was humans advancing out of concern to see what PenisLand was all about.
The name should be abbreviate as possible. Your area name will end up getting allotment of your email address, and beneath is better. From a cerebral standpoint, a abbreviate area name is aswell about anticipation of as getting an beforehand and added accustomed site. This is mostly due to the actuality that there are actual few abbreviate names larboard to annals today, and a lot of avant-garde registrations are either a aggregate of words
[email protected] is a accurate email address, but there is a HUGE achievability that anyone will mistype a letter and you will never get the email.
DOT COM names are bigger for business There are several altered TLD’s (Top Akin Domains. These are the area suffixes like.com and.net that you see at the end of a name) accessible abreast from the all-over “.com” TLD. The “.com” area is the adopted TLD, and has the hidden account of aural added “established” than others.
Once you accept appear up with a acceptable applicant for your area name, it is time to see if that name has already been registered. This is apparently the a lot of arresting allotment of the absolute action because you will acceptable appear up with several abundant names, alone to acquisition that they are already taken.
There are several sites that will acquiesce you to analysis on the availability of a accurate area name, added than I could acknowledgment in the article. Just Google “check accessible area name” and you will accept a continued account of places to try.
There are innumerable sites that will acquiesce you to annals a area name, and the fees will ambit from $9.95 to $20 per year (depending on the site) to annals a name. It is about easier to annals your area with the aggregation you accept to host your website, as a lot of hosting companies will action a FREE area name allotment as allotment of a hosting package. (I will awning the action of selecting a web hosting aggregation in chapter #2 of this series.)
Legal considerations if selecting a area name There is advancing altercation on how business names are trademarked and marketed today, due to how the internet name registrations are impacting how new business names are alien and registered.
Traditionally, a aggregation would annals a Trademark, Servicemark, or Patent with the US Patent and Brand Appointment afore traveling civic with their aggregation name. The act of allotment finer anchored the name for the new business, and prevented lawsuits if the new civic business began aggressive with bounded businesses appliance the aforementioned name.
However, the act of registering a area name finer introduces a new business name at a civic (and worldwide) akin after acute that name to be trademarked with the USPTO. Although the acknowledged antecedent has already been set that a trademarked aggregation can appropriate the rights to a area name registered beforehand by a “squatter” (someone who registers a area name and holds on to it for auction at an abstract price), the afterward book is still unclear:
Company A registers a area name, and has been administering approved business beneath that name for over a year. Aggregation B trademarks that aforementioned name after that aforementioned year, but is not accomplishing business on the internet and accordingly does not apperceive that the area name exists, or that Aggregation A is accomplishing business beneath that name. Aggregation B discovers that Aggregation A is accomplishing business beneath their trademarked name. Who has rights to the name?
Traditionally, (assuming both companies are in the aforementioned blazon of business) Aggregation A would accept to abandonment rights to the name to Aggregation B. However, these laws were accounting at a time afore the internet existed. Civic use of a business name at that time was bound to television, radio, and annual advertisements. Companies acclimated the USPTO brand arrangement to ensure that they had the rights to advance with civic commercial after accepting baby businesses operating beneath the aforementioned name bringing lawsuits adjoin them. In this example, it can be argued that the Brand for Aggregation B should never accept been granted. Allotment of the action of applying for a brand is researching the name to ascertain if it is already in use.
The end aftereffect is a paradox: For beneath than $20, anyone can acquisition an bare name and annals it worldwide. Once registered, it is actually IMPOSSIBLE for anyone abroad to use that area name. As anon as that name is used, that business can be advised as accomplishing business nationally and added businesses adulatory to brand the aforementioned name via the USPTO would abort their appliance as the name is already in use.
This acutely overlaps the brand laws in the United States, and one ability altercate that the absolute brand arrangement would charge to be avant-garde to awning area name allotment as allotment of the action to admission a trademarked name.
The moral actuality is to use due activity if selecting a area name and to bethink that beneath accepted law you may accept rights to the area name, but it does not alter the charge for a federally trademarked name.
The next accession in this alternation will awning the action of award a web hosting aggregation that fits your account and abstruse needs.